Research output per year
Research output per year
Research output
Search results
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2023
A Comparative Analysis of Market Orientation, Entrepreneurial Orientation, Entrepreneurial Marketing, and Firm Performance: An Abstract
Alqahtani, N., Uslay, C. & Yeniyurt, S., 2023, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 87-88 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2020
Building and growing luxury brands: strategies for pursuing growth while maintaining brand coherence
Patrick, V. M. & Monga, A. S. B., Jan 1 2020, Research Handbook on Luxury Branding. Edward Elgar Publishing Ltd., p. 117-137 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
4 Scopus citations -
2019
An evolutionary approach to identity research
Jones, A. C., Durante, K. M. & Griskevicius, V., Jan 1 2019, Handbook of Research on Identity Theory in Marketing. Edward Elgar Publishing Ltd., p. 57-71 15 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
1 Scopus citations -
Models of channel coordination
Choi, S. C., Song, J. M., Xu, X. & Zhao, Y., Jan 1 2019, Handbook of Research on Distribution Channels. Edward Elgar Publishing Ltd., p. 226-266 41 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2015
Defensive Strategies Against a Private Label: Price Cut vs. Brand Building
Choi, S. C. & Stem, B., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 318 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open Access -
Evolution and consumer behavior
Griskevicius, V. & Durante, K. M., Jan 1 2015, The Cambridge Handbook of Consumer Psychology. Cambridge University Press, p. 122-151 30 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
9 Scopus citations -
Exploring Brand Equity Differences Between Utilitarian and Hedonic Products
Yang, J., Chan, K. & Yeniyurt, S., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 36 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: An event history analysis
Yeniyurt, S., Townsend, J. D., Cavusgil, S. T. & Ghauri, P. N., Feb 20 2015, International Business Strategy: Theory and Practice. Taylor and Francis, p. 323-347 25 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2009
Reflections on the research path towards the global company
Yeniyurt, S., 2009, Michigan State University Contributions to International Business and Innovation. Cavusgil, T., Sinkovics, R. & Ghauri, P. (eds.). p. 201-211 11 p. 1812062. (Advances in International Marketing; vol. 19).Research output: Chapter in Book/Report/Conference proceeding › Chapter