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Dive into the research topics where Sunghoon Kim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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A sequential choice model for multiple discrete demand
Lee, S., Kim, S. & Park, S., Jun 2022, In: Quantitative Marketing and Economics. 20, 2, p. 141-178 38 p.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Scopus citations -
Erratum to: The Spatial Representation of Consumer Dispersion Patterns via a New Multi-level Latent Class Methodology (Journal of Classification, (2022), 39, 2, (218-239), 10.1007/s00357-021-09398-1)
Kim, S., Blank, A. S., DeSarbo, W. S. & Vermunt, J. K., Jul 2022, In: Journal of Classification. 39, 2, p. 240 1 p.Research output: Contribution to journal › Comment/debate › peer-review
Open Access -
The Spatial Representation of Consumer Dispersion Patterns via a New Multi-level Latent Class Methodology
Kim, S., Blank, A. S., DeSarbo, W. S. & Vermunt, J. K., Jul 2022, In: Journal of Classification. 39, 2, p. 218-239 22 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Link opens in a new tab Scopus citations -
Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising
Kim, S. & Kang, M. Y., 2022, In: International Journal of Advertising. 41, 5, p. 892-909 18 p.Research output: Contribution to journal › Article › peer-review
5 Link opens in a new tab Scopus citations -
Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions
Kim, S., DeSarbo, W. S. & Chang, W., Sep 2021, In: International Journal of Research in Marketing. 38, 3, p. 792-803 12 p.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Scopus citations