We propose a novel technique for constructing a graph representation of a code through which we establish a significant connection between the service rate problem and the well-known fractional matching problem. Using this connection, we show that the service capacity of a coded storage system equals the fractional matching number in the graph representation of the code, and thus is lower bounded and upper bounded by the matching number and the vertex cover number, respectively. This is of great interest because if the graph representation of a code is bipartite, then the derived upper and lower bounds are equal, and we obtain the capacity. Leveraging this result, we characterize the service capacity of the binary simplex code whose graph representation is bipartite. Moreover, we show that the service rate problem can be viewed as a generalization of the multiset primitive batch codes problem.