Actors invoke and manipulate diverse frames of meaning by assembling cues, taken from linguistic forms laid down in the cultural background, to build their relations with others. This article examines the use of these frames in Renaissance patronage-seeking letters, both quantitatively (through multidimensional scaling) and qualitatively (using discourse analytical concepts), to present an interactionist approach to the presentation of self and, in turn, to political culture. Writing strategies are only modestly predictable on the basis of actors' place in social structure, as actors write from achieved network positions and constantly aim to improve their position, maximize leverage, and build careers through letter writing.
All Science Journal Classification (ASJC) codes
- Sociology and Political Science