Abstract
In multinational companies the alignment of worldwide actions with global strategy is a challenging task due to organizational complexity. Recent studies provide useful frameworks for performance measurement and strategic alignment, such as the balanced scorecard, the Scandia navigator and the economic value added. This paper reviews previous research, presents an integrated framework for performance measurement for multinational companies and provides directions for future studies.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 134-142 |
| Number of pages | 9 |
| Journal | Marketing Intelligence and Planning |
| Volume | 21 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jun 1 2003 |
| Externally published | Yes |
All Science Journal Classification (ASJC) codes
- Marketing
Keywords
- Multinationals
- Performance measurement