A literature review and integrative performance measurement framework for multinational companies

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67 Scopus citations

Abstract

In multinational companies the alignment of worldwide actions with global strategy is a challenging task due to organizational complexity. Recent studies provide useful frameworks for performance measurement and strategic alignment, such as the balanced scorecard, the Scandia navigator and the economic value added. This paper reviews previous research, presents an integrated framework for performance measurement for multinational companies and provides directions for future studies.

Original languageEnglish (US)
Pages (from-to)134-142
Number of pages9
JournalMarketing Intelligence and Planning
Volume21
Issue number3
DOIs
StatePublished - Jun 1 2003
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Marketing

Keywords

  • Multinationals
  • Performance measurement

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