@article{ea30af2eeb214634a9536c2dc0664092,
title = "A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research",
author = "Sachin Gupta and Peter Danaher and Vikas Mittal and Maureen Morrin",
year = "2023",
month = oct,
doi = "10.1177/00222437231188507",
language = "English (US)",
volume = "60",
pages = "835--846",
journal = "Journal of Marketing Research",
issn = "0022-2437",
publisher = "American Marketing Association",
number = "5",
}