A Regional Perspective on Multinational Expansion Strategies: Reconsidering the Three-stage Paradigm

Chang Hoon Oh, Farok Contractor

Research output: Contribution to journalArticlepeer-review

43 Scopus citations

Abstract

Empirical studies on international expansion have shown only limited support for the three-stage (S-curve) hypothesis. Whilst the basic concept is intuitively acceptable, the very generality of the paradigm is its weakness in empirical studies. This paper takes a more fine-grained theoretical and empirical approach by distinguishing between the regions covered by different multinational companies. The regional scope covered by a multinational firm makes a substantial difference with regard to its performance. We find that most firms can enhance their performance by focusing on their home region, whilst only a subset of firms operating in both the home and foreign regions show the overall S-curve relationship between multinationality and performance. Certain combinations of product diversification and regional coverage also enhance performance.

Original languageEnglish (US)
Pages (from-to)S42-S59
JournalBritish Journal of Management
Volume25
Issue numberSUPPL.1
DOIs
StatePublished - Jan 2014

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)
  • Strategy and Management
  • Management of Technology and Innovation

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