A systematic approach to conducting review studies: An assessment of content analysis in 25 years of IB research

Ajai Gaur, Mukesh Kumar

Research output: Contribution to journalShort survey

104 Scopus citations

Abstract

Content analysis has become a popular method for qualitative and quantitative analyses in management and international business (IB) research. It is increasingly used in literature reviews to assess extant knowledge and understand intellectual structures. However, it is often poorly understood and incorrectly applied. In this article, we identify benchmark criteria and develop coding schemes that IB scholars can use in review studies. We also demonstrate the application of content analysis through a review of content analysis–based articles, published in the top eight IB journals from 1991 to 2015.

Original languageEnglish (US)
Pages (from-to)280-289
Number of pages10
JournalJournal of World Business
Volume53
Issue number2
DOIs
StatePublished - Feb 2018

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Finance
  • Marketing

Keywords

  • Coding schemes
  • Content analysis
  • International business
  • Literature review

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