A theoretical model and empirical results linking website interactivity and usability satisfaction

Paul Benjamin Lowry, Trent Spaulding, Taylor Wells, Greg Moody, Kevin Moffit, Sebastian Madariaga

Research output: Chapter in Book/Report/Conference proceedingConference contribution

34 Scopus citations

Abstract

Usability is a key component of websites that are commercially successful. Interactivity has been inconclusively linked to website usability. This study strengthens the theoretical understanding of how interactivity affects usability by measuring user satisfaction - a subconstruct of usability - across bookstore and e-card websites. We build on theoretical models from Liu and Shrum [17] and Khalifa and Liu [15]. Users were asked to perform tasks of varying levels of interactivity at bookstore and e-card websites. Measures were obtained for the user's expectations of, desires for, and atisfaction with the websites. Results indicate that interactivity is successfully able to increase website satisfaction. Finally, implications for practitioners, limitations of the study, and directions for future research are addressed.

Original languageEnglish (US)
Title of host publicationProceedings of the 39th Annual Hawaii International Conference on System Sciences, HICSS'06
Pages123a
DOIs
StatePublished - 2006
Externally publishedYes
Event39th Annual Hawaii International Conference on System Sciences, HICSS'06 - Kauai, HI, United States
Duration: Jan 4 2006Jan 7 2006

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume6
ISSN (Print)1530-1605

Other

Other39th Annual Hawaii International Conference on System Sciences, HICSS'06
Country/TerritoryUnited States
CityKauai, HI
Period1/4/061/7/06

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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