TY - GEN
T1 - Ad-blocking
T2 - 9th ACM Web Science Conference, WebSci 2017
AU - Garimella, Kiran
AU - Kostakis, Orestis
AU - Mathioudakis, Michael
N1 - Publisher Copyright:
© 2017 Copyright held by the owner/author(s).
PY - 2017/6/25
Y1 - 2017/6/25
N2 - Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact not only on the loading time of webpages, but also on the internet bill of the user in some cases. In absence of a mutually-agreed procedure for opting out of advertisements, many users resort to ad-blocking browser-extensions. In this work, we study the performance of popular ad-blockers on a large set of news websites. Moreover, we investigate the benefits of ad-blockers on user privacy as well as the mechanisms used by websites to counter them. Finally, we explore the traffic overhead due to the ad-blockers themselves.
AB - Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact not only on the loading time of webpages, but also on the internet bill of the user in some cases. In absence of a mutually-agreed procedure for opting out of advertisements, many users resort to ad-blocking browser-extensions. In this work, we study the performance of popular ad-blockers on a large set of news websites. Moreover, we investigate the benefits of ad-blockers on user privacy as well as the mechanisms used by websites to counter them. Finally, we explore the traffic overhead due to the ad-blockers themselves.
UR - http://www.scopus.com/inward/record.url?scp=85026766328&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85026766328&partnerID=8YFLogxK
U2 - 10.1145/3091478.3091514
DO - 10.1145/3091478.3091514
M3 - Conference contribution
AN - SCOPUS:85026766328
T3 - WebSci 2017 - Proceedings of the 2017 ACM Web Science Conference
SP - 259
EP - 262
BT - WebSci 2017 - Proceedings of the 2017 ACM Web Science Conference
PB - Association for Computing Machinery, Inc
Y2 - 25 June 2017 through 28 June 2017
ER -