TY - JOUR
T1 - Addressing measurement limitations in affective rating scales
T2 - Development of an empirical valence scale
AU - Lishner, David A.
AU - Cooter, Amy B.
AU - Zald, David H.
N1 - Funding Information:
Correspondence should be addressed to: David A. Lishner, Department of Psychology, University of Wisconsin Oshkosh, 800 Algoma Blvd., Oshkosh, WI 54901, USA. E-mail: [email protected] DL was supported by NIMH training grant #T32-MH18921 during data collection. We thank Linda Bartoshuk who challenged us to incorporate more modern rating scale techniques in emotion research. We also thank Liz Abernathy for help in collecting pilot data and Sean Jewett for assistance with computer programming.
PY - 2008/1
Y1 - 2008/1
N2 - Traditional self-report measures suffer from weaknesses in either the quantitative or qualitative assessment of subjective experience. Researchers interested in the subjective intensity of oral sensation have attempted to reduce these scale limitations by developing rating scales with empirically determined placement of verbal descriptors along a continuous visual analogue scale continuum. In the present research, a similar empirical approach to scale construction was adopted to develop a rating scale of emotional valence. The potential benefits of using an empirically derived valence scale and techniques for validating the scale are discussed.
AB - Traditional self-report measures suffer from weaknesses in either the quantitative or qualitative assessment of subjective experience. Researchers interested in the subjective intensity of oral sensation have attempted to reduce these scale limitations by developing rating scales with empirically determined placement of verbal descriptors along a continuous visual analogue scale continuum. In the present research, a similar empirical approach to scale construction was adopted to develop a rating scale of emotional valence. The potential benefits of using an empirically derived valence scale and techniques for validating the scale are discussed.
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U2 - 10.1080/02699930701319139
DO - 10.1080/02699930701319139
M3 - Article
AN - SCOPUS:37549056941
SN - 0269-9931
VL - 22
SP - 180
EP - 192
JO - Cognition and Emotion
JF - Cognition and Emotion
IS - 1
ER -