Abstract
In the design of communication, motivation, and supervisory programs, conventional wisdom suggests that sales managers often assume a job tenure-vocational maturity linkage. This paper reports the results of a survey of 241 industrial salespeople that calls into question this assumption. Implications for sales administrators and academics are suggested.
Original language | English (US) |
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Pages (from-to) | 52-62 |
Number of pages | 11 |
Journal | Journal of the Academy of Marketing Science |
Volume | 12 |
Issue number | 4 |
DOIs | |
State | Published - Sep 1984 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Economics and Econometrics
- Marketing