Another dimension to explicating relationships: Measuring inter-organizational linkages

Maureen Taylor, Marya L. Doerfel

Research output: Contribution to journalArticlepeer-review

37 Scopus citations

Abstract

This paper introduces network analysis as a way to theorize about another dimension of relationships: inter-organizational relationships. Through a case study of inter-organizational relationships in the civil society movement in Croatia, this paper outlines the various ways public relations serves a relationship building function. Through the use of network analysis, we propose a model of how organizations should work together to successfully achieve their common goal to build and maintain civil society. The model proposes a public relations approach to understanding inter-organizational relationships in civil society.

Original languageEnglish (US)
Pages (from-to)121-129
Number of pages9
JournalPublic Relations Review
Volume31
Issue number1
DOIs
StatePublished - Mar 2005

All Science Journal Classification (ASJC) codes

  • Communication
  • Organizational Behavior and Human Resource Management
  • Marketing

Keywords

  • Civil society
  • Croatia
  • Media
  • NGOs
  • Network analysis
  • Public relations

Fingerprint

Dive into the research topics of 'Another dimension to explicating relationships: Measuring inter-organizational linkages'. Together they form a unique fingerprint.

Cite this