Applying Common Latino Magazine Cover Line Themes to Health Communications

Colleen L. Delaney, Pamela Barrios, Carolina Lozada, Kenlly Soto-Balbuena, Jennifer Martin-Biggers, Carol Byrd-Bredbenner

Research output: Contribution to journalArticlepeer-review

7 Scopus citations


This study aimed to describe strategies used in magazine cover lines to capture the attention of Latino consumers. A content analysis of cover lines (n = 581) from six top-selling Latino women’s and parenting magazines (n = 217 issues) sold in the United States identified 12 common themes: great/inspiring, beauty/health, bad/negative, love/passion, family/protective, strength/power, daring, informative/how-to, newness/uniqueness, improve/organize, happiness/fun, and easy/simple, with the first seven being unique to Latino-targeted magazines. Theses unique themes may be related to certain Latino cultural constructs, such as familismo, machismo, and respeto. Cover lines for nutrition education information mini-magazines were written using the strategies identified in the content analysis, then cognitive tested with 112 Spanish-speaking Latino parents. Parents felt the cover lines matched the guide content, were attention grabbing and catchy, and would motivate parents to read the mini-magazine. Findings can assist health communicators in creating brief Latino-targeted messages that are culturally responsive and capture reader interest.

Original languageEnglish (US)
Pages (from-to)546-558
Number of pages13
JournalHispanic Journal of Behavioral Sciences
Issue number4
StatePublished - Nov 1 2016

All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Cultural Studies
  • Anthropology
  • Linguistics and Language


  • Latinos
  • health communication
  • magazine cover lines


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