Asian consumers' willingness to buy locally grown ethnic produce: A study from East-coast United States

Venkata S. Puduri; Ramu Govindasamy

doi:10.1080/10440046.2011.579837

Asian consumers' willingness to buy locally grown ethnic produce: A study from East-coast United States

Venkata S. Puduri, Ramu Govindasamy

School of Environmental and Biological Sciences, Agricultural, Food & Resource Economics

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

The primary objective of this study is to predict the willingness of Asian consumers' to buy locally grown ethnic produce. The study analyzes the results and compares the effects of Asian consumers' socio-economic characteristics on their willingness to buy locally grown ethnic produce. Based on survey data, a logistic regression model was developed to predict 'who would be more willing to buy locally grown ethnic produce.' The results of this analysis can be useful to policy makers, local produce growers and marketers who target diversified ethnic consumers.

Original language	English (US)
Pages (from-to)	511-521
Number of pages	11
Journal	Journal of Sustainable Agriculture
Volume	35
Issue number	5
DOIs	https://doi.org/10.1080/10440046.2011.579837
State	Published - Jun 2011

All Science Journal Classification (ASJC) codes

Renewable Energy, Sustainability and the Environment
Development
Agronomy and Crop Science

Keywords

Asian consumers
Ethnic
Locally grown produce
Logit model
Willingness to buy

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10.1080/10440046.2011.579837

Cite this

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title = "Asian consumers' willingness to buy locally grown ethnic produce: A study from East-coast United States",

abstract = "The primary objective of this study is to predict the willingness of Asian consumers' to buy locally grown ethnic produce. The study analyzes the results and compares the effects of Asian consumers' socio-economic characteristics on their willingness to buy locally grown ethnic produce. Based on survey data, a logistic regression model was developed to predict 'who would be more willing to buy locally grown ethnic produce.' The results of this analysis can be useful to policy makers, local produce growers and marketers who target diversified ethnic consumers.",

keywords = "Asian consumers, Ethnic, Locally grown produce, Logit model, Willingness to buy",

author = "Puduri, {Venkata S.} and Ramu Govindasamy",

note = "Funding Information: This project was supported by the National Research Initiative of the National Institute of Food and Agriculture, USDA, Grant # 2005-35618-15735. The authors also thank the anonymous reviewers for their thoughtful comments and recommendations, which have improved the quality of this article.",

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AU - Govindasamy, Ramu

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AB - The primary objective of this study is to predict the willingness of Asian consumers' to buy locally grown ethnic produce. The study analyzes the results and compares the effects of Asian consumers' socio-economic characteristics on their willingness to buy locally grown ethnic produce. Based on survey data, a logistic regression model was developed to predict 'who would be more willing to buy locally grown ethnic produce.' The results of this analysis can be useful to policy makers, local produce growers and marketers who target diversified ethnic consumers.

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KW - Logit model

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Asian consumers' willingness to buy locally grown ethnic produce: A study from East-coast United States

Abstract

All Science Journal Classification (ASJC) codes

Keywords

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