TY - GEN
T1 - Bidding on configurations in internet Ad auctions
AU - Muthukrishnan, S.
PY - 2009
Y1 - 2009
N2 - In Internet advertising, a configuration of ads is determined by the seller, and advertisers buy spaces in the configuration. In this paper, motivated by sponsored search ads, we propose an auction where advertisers directly bid and determine the eventual configuration.
AB - In Internet advertising, a configuration of ads is determined by the seller, and advertisers buy spaces in the configuration. In this paper, motivated by sponsored search ads, we propose an auction where advertisers directly bid and determine the eventual configuration.
UR - http://www.scopus.com/inward/record.url?scp=76249088732&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=76249088732&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-02882-3_1
DO - 10.1007/978-3-642-02882-3_1
M3 - Conference contribution
AN - SCOPUS:76249088732
SN - 3642028810
SN - 9783642028816
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 1
EP - 6
BT - Computing and Combinatorics - 15th Annual International Conference, COCOON 2009, Proceedings
T2 - 15th Annual International Conference on Computing and Combinatorics, COCOON 2009
Y2 - 13 July 2009 through 15 July 2009
ER -