Bidding on configurations in internet Ad auctions

S. Muthukrishnan

Research output: Chapter in Book/Report/Conference proceedingConference contribution

10 Scopus citations

Abstract

In Internet advertising, a configuration of ads is determined by the seller, and advertisers buy spaces in the configuration. In this paper, motivated by sponsored search ads, we propose an auction where advertisers directly bid and determine the eventual configuration.

Original languageEnglish (US)
Title of host publicationComputing and Combinatorics - 15th Annual International Conference, COCOON 2009, Proceedings
Pages1-6
Number of pages6
DOIs
StatePublished - 2009
Externally publishedYes
Event15th Annual International Conference on Computing and Combinatorics, COCOON 2009 - Niagara Falls, NY, United States
Duration: Jul 13 2009Jul 15 2009

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume5609 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

Other15th Annual International Conference on Computing and Combinatorics, COCOON 2009
Country/TerritoryUnited States
CityNiagara Falls, NY
Period7/13/097/15/09

All Science Journal Classification (ASJC) codes

  • Theoretical Computer Science
  • Computer Science(all)

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