@inproceedings{783439146e3a43c1a03e726b0d4db064,
title = "Bidding on Keyword Auctions: Advertiser{\textquoteright}s Perspective",
abstract = "We formulate an advertiser's bidding problem as a profit maximization problem in which the advertiser has to decide on how much to bid on each keyword subject to a budget, given that she can only observe her bid, her rank, the search frequency and the click frequency. We assume that the other advertisers' bids are i.i.d. random variables. We discuss how to determine a bid that will maximize expected profits when the search traffic for each keyword is generated by an independent Poisson process. We provide a formulation and discuss several properties of the problem.",
keywords = "keyword auction, Sponsored search, stochastic optimization",
author = "Anurag Garg and Soohyun Cho and Haldun Aytug",
note = "Publisher Copyright: {\textcopyright} 2021 42nd International Conference on Information Systems, ICIS 2021 TREOs: {"}Building Sustainability and Resilience with IS: A Call for Action{"}. All Rights Reserved.; 42nd International Conference on Information Systems: Building Sustainability and Resilience with IS: A Call for Action, ICIS 2021 TREOs ; Conference date: 12-12-2021 Through 15-12-2021",
year = "2021",
language = "English (US)",
series = "42nd International Conference on Information Systems, ICIS 2021 TREOs: {"}Building Sustainability and Resilience with IS: A Call for Action{"}",
publisher = "Association for Information Systems",
booktitle = "42nd International Conference on Information Systems, ICIS 2021 TREOs",
address = "United States",
}