Blessings and the spiritual life of consumers

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


The growing social phenomenon of ritually blessed animal companions suggests that the concept of the blessing should receive more attention in the field of consumer behavior. By documenting the importance of perceived sacred power and by capturing the words, gestures, and artifacts of the animal-blessing ritual, Holak highlights the role that these factors can play in the efforts of individuals and businesses to express, to those they care about, the wish that good should follow.

Original languageEnglish (US)
Pages (from-to)542-543
Number of pages2
JournalJournal of Business Research
Issue number5
StatePublished - May 2008

All Science Journal Classification (ASJC) codes

  • Marketing


  • Animal-blessing ritual
  • Consumer behavior
  • Spirituality


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