Brand relationships and self

Vanitha Swaminathan, Alokparna Basu Monga

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Routledge Companion to Identity and Consumption
PublisherTaylor and Francis
Pages357-365
Number of pages9
ISBN (Electronic)9780203105337
ISBN (Print)9780415783064
StatePublished - Jan 4 2013
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Social Sciences(all)
  • Arts and Humanities(all)

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