British propaganda and the mobilization of the gold coast war effort, 1939–1945

This article examines the nature and impact of the most extensive propaganda campaign mounted in a British West African colony during the Second World War. An avalanche of war information and appeals to the people of the Gold Coast was channelled through a new communications network which included radio broadcasting, information bureaux, and mobile cinema presentations. The innovative wartime publicity scheme was not enough to produce a completely voluntary war effort; however, the campaign was responsible for irreversibly changing mass communications techniques in the territory. The propaganda drive used in the war mobilization provided a pool of experienced propagandists and a successful structural model which proved valuable both to post-war governments charged with pre-independence political education, community development and public services, and, somewhat ironically, to anti-colonialist post-war party politics.