Two online news browsing experiments were conducted with national samples of U.S. adults to test the effects of six different climate change frames on selective exposure to climate change news; the frames emphasized the implications of climate change for either public health, the economy, national security, the environment, morality, or political conflict. Effects were compared between liberal-Democrats, moderate-Independents, and conservative-Republicans. In Study 1, participants could select only from articles about climate change. In Study 2, climate change news competed for attention with other news topics. Results show that a public health frame increased exposure to climate change news relative to other frames; however, these increases were confined to liberal-Democrats and, in Study 1, also moderate-Independents. Conservative-Republicans' exposure to climate news was unaffected by framing. Overall, the findings suggest framing plays only a limited role in driving exposure to climate change news.
All Science Journal Classification (ASJC) codes
- Language and Linguistics
- Linguistics and Language
- Climate change
- Selective exposure