Can advertising influence experience?

John Deighton, Robert M. Schindler

Research output: Contribution to journalArticlepeer-review

31 Scopus citations

Abstract

A study is reported in which exposure to advertising has no immediate effect on subjects' beliefs, but subsequently influences the beliefs of those subjects who have had experience with the topic of the advertised claim. The study supports a model of advertising as an influence on the interpretation of experience.

Original languageEnglish (US)
Pages (from-to)103-115
Number of pages13
JournalPsychology and Marketing
Volume5
Issue number2
DOIs
StatePublished - 1988
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Applied Psychology
  • Marketing

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