Communicating a complex message to the population most at risk: An outreach strategy for fish consumption advisories

Melanie Hughes McDermott, Caron Chess, Marla Perez-Lugo, Kerry Kirk Pflugh, Eleanor Bochenek, Joanna Burger

Research output: Contribution to journalArticle

15 Scopus citations

Abstract

Across the United States, dissemination of state-issued health advisories has been largely ineffective in communicating the risks from eating contaminated fish. We describe an effective alternative approach that consists of a series of interlinked steps: (1) Define the target audience to suggest appropriate channels for disseminating outreach materials; (2) consult with the audience and outreach agents to shape the message and format; and (3) develop materials and pretest them with the target audience in the context in which they will be distributed and revised based on the results. This article reports how this approach to risk communication was employed to inform Latina and low-income women in Elizabeth, New Jersey, about the health hazards associated with consumption of contaminated fish.

Original languageEnglish (US)
Pages (from-to)39-48
Number of pages10
JournalApplied Environmental Education and Communication
Volume2
Issue number1
DOIs
StatePublished - Jan 1 2003

All Science Journal Classification (ASJC) codes

  • Education
  • Communication
  • Environmental Science(all)

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