Conducting research on the world's changing mediascape: Principles and practices

John V. Pavlik, Everette E. Dennis, Rachel Davis Mersey, Justin Gengler

Research output: Contribution to journalComment/debatepeer-review

8 Scopus citations


As digital technology sweeps across the globe, bringing far-reaching changes to the media environment and beyond, international research on the nature and impact of these changes is essential. This commentary situates media research within the broader flow of knowledge and offers a critical perspective on the principles and practices that should guide that research to maximize its potential contribution to both knowledge and to the public.

Original languageEnglish (US)
Pages (from-to)189-192
Number of pages4
JournalMedia and Communication
Issue number1
StatePublished - 2019

All Science Journal Classification (ASJC) codes

  • Communication


  • Engaged scholarship
  • Ethics
  • International
  • Media research
  • Mobile media
  • Social media
  • Social networking


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