Consumer Psychology

Jacob Jacoby, Maureen Morrin

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations


The history, development, and future trajectory of the field of consumer behavior are discussed. The field's theoretical grounding in the basic disciplines of economics and psychology is reviewed, and a brief history of the field's major conceptual foci over time is provided. Also addressed are the areas of research generating increased attention among the current generation of consumer scholars.

Original languageEnglish (US)
Title of host publicationInternational Encyclopedia of the Social & Behavioral Sciences: Second Edition
PublisherElsevier Inc.
Number of pages6
ISBN (Electronic)9780080970875
ISBN (Print)9780080970868
StatePublished - Mar 26 2015
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Social Sciences(all)


  • Acquisition
  • Advertising
  • Affect
  • Behavioral decision theory
  • Buyer
  • Consumer
  • Consumption
  • Decision-making
  • Disposal
  • Economic man
  • Economics
  • Emotions
  • Framing
  • Goods
  • Marketing
  • Motivation
  • Psychology
  • Purchase
  • Rational choice
  • Sensory
  • Services


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