Consumer Psychology

Jacob Jacoby; Maureen Morrin

doi:10.1016/B978-0-08-097086-8.22004-7

Consumer Psychology

Jacob Jacoby, Maureen Morrin

Research output: Chapter in Book/Report/Conference proceeding › Chapter

4 Scopus citations

Abstract

The history, development, and future trajectory of the field of consumer behavior are discussed. The field's theoretical grounding in the basic disciplines of economics and psychology is reviewed, and a brief history of the field's major conceptual foci over time is provided. Also addressed are the areas of research generating increased attention among the current generation of consumer scholars.

Original language	English (US)
Title of host publication	International Encyclopedia of the Social & Behavioral Sciences: Second Edition
Publisher	Elsevier Inc.
Pages	738-743
Number of pages	6
ISBN (Electronic)	9780080970875
ISBN (Print)	9780080970868
DOIs	https://doi.org/10.1016/B978-0-08-097086-8.22004-7
State	Published - Mar 26 2015
Externally published	Yes

All Science Journal Classification (ASJC) codes

Social Sciences(all)

Keywords

Acquisition
Advertising
Affect
Behavioral decision theory
Buyer
Consumer
Consumption
Decision-making
Disposal
Economic man
Economics
Emotions
Framing
Goods
Marketing
Motivation
Psychology
Purchase
Rational choice
Sensory
Services

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10.1016/B978-0-08-097086-8.22004-7

Cite this

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title = "Consumer Psychology",

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AU - Morrin, Maureen

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AB - The history, development, and future trajectory of the field of consumer behavior are discussed. The field's theoretical grounding in the basic disciplines of economics and psychology is reviewed, and a brief history of the field's major conceptual foci over time is provided. Also addressed are the areas of research generating increased attention among the current generation of consumer scholars.

KW - Acquisition

KW - Advertising

KW - Affect

KW - Behavioral decision theory

KW - Buyer

KW - Consumer

KW - Consumption

KW - Decision-making

KW - Disposal

KW - Economic man

KW - Economics

KW - Emotions

KW - Framing

KW - Goods

KW - Marketing

KW - Motivation

KW - Psychology

KW - Purchase

KW - Rational choice

KW - Sensory

KW - Services

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AN - SCOPUS:85043439433

SN - 9780080970868

SP - 738

EP - 743

BT - International Encyclopedia of the Social & Behavioral Sciences: Second Edition

PB - Elsevier Inc.

ER -

Consumer Psychology

Abstract

All Science Journal Classification (ASJC) codes

Keywords

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