Abstract
International business, as compared with domestic business, is usually characterized by increased uncertainty. A study of 10 multinational companies uncovered several methods of coping with uncertainty. This paper focuses on 2 methods which may not be apparent control and flexibility. A framework of analysis suggesting appropriate methods for coping with uncertainty is also developed.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 87-98 |
| Number of pages | 12 |
| Journal | Journal of International Business Studies |
| Volume | 13 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jun 1 1982 |
| Externally published | Yes |
All Science Journal Classification (ASJC) codes
- Business and International Management
- General Business, Management and Accounting
- Economics and Econometrics
- Strategy and Management
- Management of Technology and Innovation