@article{0eecc1f5e3fa40638760748f6105ad7b,
title = "“Cure” Versus “Clinical Remission”: The Impact of a Medication Description on the Willingness of People Living with HIV to Take a Medication",
abstract = "Many people living with HIV (PLWHIV) state that they would be willing to take significant risks to be “cured” of the virus. However, how they interpret the word “cure” in this context is not clear. We used a randomized survey to examine whether PLWHIV had a different willingness to take a hypothetical HIV medication if it causes flu-like symptoms, but provides: (a) cure, (b) remission that was labeled “cure”, or (c) remission. PLWHIV (n = 454) were more willing to take a medication that provided a “cure” versus a “remission” if the side effects lasted less than 1 year. PLWHIV were more willing to take a medication that provided a remission that was labeled “cure” versus a “remission” (p = 0.01) if the side effects lasted 2 weeks. Clinicians and researchers should be aware of the impact of the word “cure” and ensure that PLWHIV fully understand the possible outcomes of their treatment options.",
keywords = "Behavior, Cure, Decision-making, HIV, PLWHIV, Remission",
author = "Ilona Fridman and Ubel, {Peter A.} and Jennifer Blumenthal-Barby and England, {Cameron V.} and Currier, {Judith S.} and Nir Eyal and Freedberg, {Kenneth A.} and Halpern, {Scott D.} and Kelley, {Colleen F.} and Kuritzkes, {Daniel R.} and Le, {Catherine N.} and Lennox, {Jeffrey L.} and Pollak, {Kathryn I.} and Zikmund-Fisher, {Brian J.} and Scherr, {Karen A.}",
note = "Funding Information: This research is supported by NIH Grant R56AI114617, Principal Investigator: Nir Eyal. 08/01/2014- 07/31/2019. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health. The funding source had NO involvement in: study design, the data collection, analysis, and interpretation of data, the writing of the report or the decision to submit the paper for publication. We are grateful to the Emory Center for AIDS Research and UCLA Medical Center for the assistance in conducting the experiment. Funding Information: This research is supported by NIH Grant R56AI114617, Principal Investigator: Nir Eyal. 08/01/2014- 07/31/2019. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health. The funding source had NO involvement in: study design, the data collection, analysis, and interpretation of data, the writing of the report or the decision to submit the paper for publication. We are grateful to the Emory Center for AIDS Research and UCLA Medical Center for the assistance in conducting the experiment. Publisher Copyright: {\textcopyright} 2020, Springer Science+Business Media, LLC, part of Springer Nature.",
year = "2020",
month = jul,
day = "1",
doi = "10.1007/s10461-019-02769-1",
language = "English (US)",
volume = "24",
pages = "2054--2061",
journal = "AIDS and Behavior",
issn = "1090-7165",
publisher = "Springer New York",
number = "7",
}