Abstract
Product and marketing innovation is key to the tobacco industry's success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packaging and have raised concerns in the public health community that they are targeted at youths. Several policy initiatives have aimed at banning or limiting these types of products on that basis. We describe examples of the products and their marketing and discuss their potential implications (including increased smoking experimentation, consumption, and "someday smoking"), as well as their potential impact on young adults.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 244-251 |
| Number of pages | 8 |
| Journal | American journal of public health |
| Volume | 96 |
| Issue number | 2 |
| DOIs | |
| State | Published - Feb 1 2006 |
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All Science Journal Classification (ASJC) codes
- Public Health, Environmental and Occupational Health
Cite this
}
Dealing with an innovative industry : A look at flavored cigarettes promoted by mainstream brands. / Lewis, Jane; Wackowski, Olivia.
In: American journal of public health, Vol. 96, No. 2, 01.02.2006, p. 244-251.Research output: Contribution to journal › Review article
TY - JOUR
T1 - Dealing with an innovative industry
T2 - A look at flavored cigarettes promoted by mainstream brands
AU - Lewis, Jane
AU - Wackowski, Olivia
PY - 2006/2/1
Y1 - 2006/2/1
N2 - Product and marketing innovation is key to the tobacco industry's success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packaging and have raised concerns in the public health community that they are targeted at youths. Several policy initiatives have aimed at banning or limiting these types of products on that basis. We describe examples of the products and their marketing and discuss their potential implications (including increased smoking experimentation, consumption, and "someday smoking"), as well as their potential impact on young adults.
AB - Product and marketing innovation is key to the tobacco industry's success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packaging and have raised concerns in the public health community that they are targeted at youths. Several policy initiatives have aimed at banning or limiting these types of products on that basis. We describe examples of the products and their marketing and discuss their potential implications (including increased smoking experimentation, consumption, and "someday smoking"), as well as their potential impact on young adults.
UR - http://www.scopus.com/inward/record.url?scp=31544436023&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=31544436023&partnerID=8YFLogxK
U2 - 10.2105/AJPH.2004.061200
DO - 10.2105/AJPH.2004.061200
M3 - Review article
VL - 96
SP - 244
EP - 251
JO - American Journal of Public Health
JF - American Journal of Public Health
SN - 0090-0036
IS - 2
ER -