Dealing with an innovative industry

A look at flavored cigarettes promoted by mainstream brands

Research output: Contribution to journalReview article

65 Citations (Scopus)

Abstract

Product and marketing innovation is key to the tobacco industry's success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packaging and have raised concerns in the public health community that they are targeted at youths. Several policy initiatives have aimed at banning or limiting these types of products on that basis. We describe examples of the products and their marketing and discuss their potential implications (including increased smoking experimentation, consumption, and "someday smoking"), as well as their potential impact on young adults.

Original languageEnglish (US)
Pages (from-to)244-251
Number of pages8
JournalAmerican journal of public health
Volume96
Issue number2
DOIs
StatePublished - Feb 1 2006

Fingerprint

Marketing
Tobacco Products
Industry
Smoking
Tobacco Industry
Camelus
Product Packaging
Young Adult
Public Health

All Science Journal Classification (ASJC) codes

  • Public Health, Environmental and Occupational Health

Cite this

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Dealing with an innovative industry : A look at flavored cigarettes promoted by mainstream brands. / Lewis, Jane; Wackowski, Olivia.

In: American journal of public health, Vol. 96, No. 2, 01.02.2006, p. 244-251.

Research output: Contribution to journalReview article

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