Do you speak Arabic? Managing axes of adequation and difference in pan-Arab talent programs

Becky Schulthies

Research output: Contribution to journalArticlepeer-review

17 Scopus citations

Abstract

This article explores pan-Arab corporate media management of linguistic diversity in televised talent show competitions from 2003 to 2013. Pan-Arab television operates on an ideology and profit logic of transnational Arab ethnolinguistic unity. However, entertainment programming does not utilize Modern Standard Arabic (MSA) as the interactional norm, despite state linguistic regimes. Instead, entertainment media has discursively constructed Mashreqi (eastern) Arabic as unmarked media Arabic. I argue that changes in talent program participation tactics are widening corporate media inclusion and legibility of non-"core" Arabics (such as Tunisian, Fessi, Emirati, non-standard social registers) in recognition of changing market sensibilities.

Original languageEnglish (US)
Pages (from-to)59-71
Number of pages13
JournalLanguage and Communication
Volume44
DOIs
StatePublished - Sep 1 2015

All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Language and Linguistics
  • Experimental and Cognitive Psychology
  • Communication
  • Linguistics and Language

Keywords

  • Managing linguistic diversity
  • Mediatization
  • Pan-Arab corporate media

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