Empowering bystanders to prevent campus violence against women: A preliminary evaluation of a poster campaign

Sharyn J. Potter, Mary M. Moynihan, Jane G. Stapleton, Victoria L. Banyard

Research output: Contribution to journalArticlepeer-review

65 Scopus citations

Abstract

Researchers at a midsized public northeastern university evaluated the efficacy of a poster campaign to determine if students increase their knowledge of prosocial bystander behaviors and willingness to intervene in instances of sexual violence after viewing a series of campaign posters where student actors model appropriate bystander behaviors. During the last week of the campaign, undergraduates were invited to participate in a Web survey. The results of this preliminary evaluation indicate promising variation in the awareness of students who reported seeing the campaign compared to those who did not.

Original languageEnglish (US)
Pages (from-to)106-121
Number of pages16
JournalViolence Against Women
Volume15
Issue number1
DOIs
StatePublished - Jan 2009
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Gender Studies
  • Sociology and Political Science
  • Law

Keywords

  • Bystanders
  • Campus violence prevention
  • Poster campaign

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