Establishing and maintaining customer loyalty and employee identification in the new economy: A Communicative Response

Craig R. Scott

Research output: Contribution to journalArticlepeer-review

22 Scopus citations
Original languageEnglish (US)
Pages (from-to)629-636
Number of pages8
JournalManagement Communication Quarterly
Volume14
Issue number4
DOIs
StatePublished - May 2001
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Communication
  • Strategy and Management

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