Establishing rigor in mail-survey procedures in international business research

Agnieszka Chidlow, Pervez N. Ghauri, Sengun Yeniyurt, S. Tamer Cavusgil

Research output: Contribution to journalArticlepeer-review

53 Scopus citations


How rigorous have our data-collection procedures been in international business research? We report the results of a comprehensive content analysis of scholarly work published in four leading international business journals over the past decade. The focus is data-collection procedures used by researchers in mail surveys. The intent is to be self-critical and formulate strategies for enhancing the rigor and success of data-collection procedures in survey-based research. Our findings confirm that international business scholars could significantly improve surveys' response rates by following more rigorous and well-established methodological practices already established in the social science literature. We also find that, while some continents tend to be oversampled, a large portion of the world remains underrepresented in international business research. The results point to interesting trends in cross-cultural data-collection procedures. Given that primary research will always drive new knowledge creation, scholars are strongly advised to practice best-available procedures for data collection.

Original languageEnglish (US)
Pages (from-to)26-35
Number of pages10
JournalJournal of World Business
Issue number1
StatePublished - Jan 1 2015

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Finance
  • Marketing


  • Content analysis
  • Data-collection procedures
  • International business research
  • Mail survey


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