Ethnic crop opportunities for growers on the East Coast: A demand assessment

Ramu Govindasamy, Richard Van Vranken, William Sciarappa, Albert Ayeni, Venkata S. Puduri, Kim Pappas, James Simon, Frank Mangan, Mary Lamberts, Gene McAvoy

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Abstract

We examined the potential for expansion of production of ethnic crops on the U.S. East Coast by commercial farmers from a market-first and economic perspective based on consumer demand. A survey of consumers from four ethnic groups showed that the ethnic crops in greatest demand are as follows: Chineseâ Baby Pak Choy, Oriental Eggplant, and Smooth Luffa; Asian Indiansâ Bottle Gourd, Indian Eggplant, and Bitter Melon; Mexicansâ Chili Jalapeno and Tomatillo; Hispanicâ Aji Dulce, Batata, and Pepinillo/Bitter gourd. Resultsof the study have important implications to assist local growers in deciding to produce ethnic crops.

Original languageEnglish (US)
Pages (from-to)1-9
Number of pages9
JournalJournal of Extension
Volume48
Issue number6
StatePublished - Dec 1 2010

All Science Journal Classification (ASJC) codes

  • Education

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    Govindasamy, R., Van Vranken, R., Sciarappa, W., Ayeni, A., Puduri, V. S., Pappas, K., Simon, J., Mangan, F., Lamberts, M., & McAvoy, G. (2010). Ethnic crop opportunities for growers on the East Coast: A demand assessment. Journal of Extension, 48(6), 1-9.