Everything is a recommendation netflix, altgenres and the construction of taste

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


Netflix is a popular subscription streaming service for film and television content. The system uses non-canonical genre classifications called "altgenres" to recommend clusters of works to individual users based on their explicit and implicit preferences. Although altgenre recommendations tend to appear maximally scientific and value-neutral, they are in fact interpretive arguments in service of corporate goals. This paper explores some rhetorical elements and potential ethical ramifications of altgenres qua arguments.

Original languageEnglish (US)
Pages (from-to)358-364
Number of pages7
JournalKnowledge Organization
Issue number5
StatePublished - Jan 1 2015
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Library and Information Sciences


  • Aesthetic
  • Altgenres
  • Movies
  • Netflix
  • Recommendations
  • User preferences

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