Abstract
I discussed the current state and outlook of marketing with Gord McLean, President and CEO of ANA Educational Foundation. He shares his insights about the misconceptions surrounding marketing, key takeaways for marketers from the pandemic and striking the right balance between the qualitative and quantitative sides of marketing. He also stressed that the profession needs to do a better job of ‘marketing’ marketing to students and the greater use of AI and other technologies does not mean the end of traditional marketing.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 90-94 |
| Number of pages | 5 |
| Journal | Rutgers Business Review |
| Volume | 7 |
| Issue number | 1 |
| State | Published - 2022 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Strategy and Management