Expanding opportunities for online shoppers with disabilities

Terry L. Childers, Carol Kaufman-Scarborough

Research output: Contribution to journalArticlepeer-review

44 Scopus citations


The Internet promises many opportunities for consumers who shop online. While prior studies identify problems with online access for persons with disabilities, research has not examined whether consumers with disabilities shop online similarly to persons who are not disabled. The study attempts to fill this gap in two unique ways. First, this paper specifically considers the frequency of online shopping, the amount spent, and reasons for shopping online among both disabled and non-disabled persons. In addition, the study groups persons with disabilities into six major categories according to disability type rather than aggregating into one general category. Telephone surveys of 1053 persons reveal both differences and similarities that suggest opportunities for improving online access and developing a richer understanding of the online shopping motivations and needs of persons with disabilities.

Original languageEnglish (US)
Pages (from-to)572-578
Number of pages7
JournalJournal of Business Research
Issue number5
StatePublished - May 2009

All Science Journal Classification (ASJC) codes

  • Marketing


  • Disability
  • Internet
  • Online retailing


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