Exploiting the Sentimental Bias between Ratings and Reviews for Enhancing Recommendation

Yuanbo Xu, Yongjian Yang, Jiayu Han, En Wang, Fuzhen Zhuang, Hui Xiong

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Scopus citations

Abstract

In real-world recommendation scenarios, there are two common phenomena: 1) users only provide ratings but there is no review comment. As a result, the historical transaction data available for recommender system are usually unbalanced and sparse; 2) Users' opinions can be better grasped in their reviews than ratings. This indicates that there is always a bias between ratings and reviews. Therefore, it is important that users' ratings and reviews should be mutually reinforced to grasp the users' true opinions. To this end, in this paper, we develop an opinion mining model based on convolutional neural networks for enhancing recommendation (NeuO). Specifically, we exploit a two-step training neural networks, which utilize both reviews and ratings to grasp users' true opinions in unbalanced data. Moreover, we propose a Sentiment Classification scoring method (SC), which employs dual attention vectors to predict the users' sentiment scores of their reviews. A combination function is designed to use the results of SC and user-item rating matrix to catch the opinion bias. Finally, a Multilayer perceptron based Matrix Factorization (MMF) method is proposed to make recommendations with the enhanced user-item matrix. Extensive experiments on real-world data demonstrate that our approach can achieve a superior performance over state-of-the-art baselines on real-world datasets.

Original languageEnglish (US)
Title of host publication2018 IEEE International Conference on Data Mining, ICDM 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1356-1361
Number of pages6
ISBN (Electronic)9781538691588
DOIs
StatePublished - Dec 27 2018
Externally publishedYes
Event18th IEEE International Conference on Data Mining, ICDM 2018 - Singapore, Singapore
Duration: Nov 17 2018Nov 20 2018

Publication series

NameProceedings - IEEE International Conference on Data Mining, ICDM
Volume2018-November
ISSN (Print)1550-4786

Conference

Conference18th IEEE International Conference on Data Mining, ICDM 2018
Country/TerritorySingapore
CitySingapore
Period11/17/1811/20/18

All Science Journal Classification (ASJC) codes

  • Engineering(all)

Keywords

  • Convolutional neural network
  • Dual attention vectors
  • Opinion bias
  • Recommender systems

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