Extension approaches for horticultural innovation

Peter F. McSweeney, Chris C. Williams, Ruth A. Nettle, John P. Rayner, Robin G. Brumfield

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations


The focus of this chapter is towards the changing extension climate surrounding the horticultural industry and the implications for horticultural extension now and into the future. Extension as a function and a practice is being redefined in many countries alongside changes in the institutional arrangements for extension, changing funding models and varying degrees of involvement of the private sector. The chapter analyses: • industry/sector changes and implications for extension • traditional and more recent interpretation surrounding extension definitions and delivery models • the evolving enabling environment, resource constraints and institutional roles surrounding extension service delivery • the extension practitioner (their skills, competencies, roles) • elements of a model suited to support industry needs with high, ongoing innovation requirements.

Original languageEnglish (US)
Title of host publicationHorticulture
Subtitle of host publicationPlants for People and Places, Volume 3: Social Horticulture
PublisherSpringer Netherlands
Number of pages22
ISBN (Electronic)9789401785600
ISBN (Print)9789401785594
StatePublished - Jan 1 2014

All Science Journal Classification (ASJC) codes

  • General Engineering
  • General Agricultural and Biological Sciences


  • Agricultural extension
  • Amenity
  • Consumer horticulture
  • Environmental
  • Extension models
  • Green infrastructure
  • Production horticulture
  • Public horticulture
  • Rural advisory services
  • Urban


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