Fairness judgments and counterfactual thinking: Pricing goods versus services

Aparna Krishnan; Terri R. Kurtzberg; Charles E. Naquin

doi:10.5465/AMBPP.2014.169

Fairness judgments and counterfactual thinking: Pricing goods versus services

Aparna Krishnan, Terri R. Kurtzberg, Charles E. Naquin

Rutgers Business School, Management & Global Business

Research output: Contribution to conference › Paper › peer-review

1 Scopus citations

Abstract

As compared with learning that the majority of a price paid (for an assessment test being for a tangible-good, in this paper we find that believing the higher percentage of the price paid was for a service component instead (evaluation of the test) led to lower feelings of fairness and generated more upward counterfactual thoughts.

Original language	English (US)
Pages	728-732
Number of pages	5
DOIs	https://doi.org/10.5465/AMBPP.2014.169
State	Published - 2014
Event	74th Annual Meeting of the Academy of Management, AOM 2014 - Philadelphia, United States Duration: Aug 1 2014 → Aug 4 2014

Other

Other	74th Annual Meeting of the Academy of Management, AOM 2014
Country/Territory	United States
City	Philadelphia
Period	8/1/14 → 8/4/14

All Science Journal Classification (ASJC) codes

Management Information Systems
Management of Technology and Innovation
Industrial relations

Access to Document

10.5465/AMBPP.2014.169

Cite this

@conference{34b47cdfc2524fb8bb6b9247d13d27f1,

title = "Fairness judgments and counterfactual thinking: Pricing goods versus services",

abstract = "As compared with learning that the majority of a price paid (for an assessment test being for a tangible-good, in this paper we find that believing the higher percentage of the price paid was for a service component instead (evaluation of the test) led to lower feelings of fairness and generated more upward counterfactual thoughts.",

author = "Aparna Krishnan and Kurtzberg, {Terri R.} and Naquin, {Charles E.}",

year = "2014",

doi = "10.5465/AMBPP.2014.169",

language = "English (US)",

pages = "728--732",

note = "74th Annual Meeting of the Academy of Management, AOM 2014 ; Conference date: 01-08-2014 Through 04-08-2014",

}

TY - CONF

T1 - Fairness judgments and counterfactual thinking

T2 - 74th Annual Meeting of the Academy of Management, AOM 2014

AU - Krishnan, Aparna

AU - Kurtzberg, Terri R.

AU - Naquin, Charles E.

PY - 2014

Y1 - 2014

N2 - As compared with learning that the majority of a price paid (for an assessment test being for a tangible-good, in this paper we find that believing the higher percentage of the price paid was for a service component instead (evaluation of the test) led to lower feelings of fairness and generated more upward counterfactual thoughts.

AB - As compared with learning that the majority of a price paid (for an assessment test being for a tangible-good, in this paper we find that believing the higher percentage of the price paid was for a service component instead (evaluation of the test) led to lower feelings of fairness and generated more upward counterfactual thoughts.

UR - http://www.scopus.com/inward/record.url?scp=85026313872&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85026313872&partnerID=8YFLogxK

U2 - 10.5465/AMBPP.2014.169

DO - 10.5465/AMBPP.2014.169

M3 - Paper

AN - SCOPUS:85026313872

SP - 728

EP - 732

Y2 - 1 August 2014 through 4 August 2014

ER -

Fairness judgments and counterfactual thinking: Pricing goods versus services

Abstract

Other

All Science Journal Classification (ASJC) codes

Access to Document

Other files and links

Fingerprint

Cite this