In numerous marketing studies, there is a need for adequate and appropriate forecasting methods. The Box-Jenkins model-building technique for discrete, correlated data points is described for both univariate and multivariate input-output models, yielding minimum mean square error forecasts. The procedure is applicable where at least fifty observations occurring at equally spaced time intervals are available.
All Science Journal Classification (ASJC) codes
- Business and International Management
- Economics and Econometrics