FROM CRISIS TO OPPORTUNITY: Promoting Climate Change

Research output: Chapter in Book/Report/Conference proceedingChapter


The urgency of the climate crisis demands immediate attention by a wide range of social and political actors. Increasingly, business leaders and companies have stepped forward to offer solutions to the climate crisis, following a popular corporate mantra of doing good while doing well. This article reviews how corporate participation in climate action has affected international climate governance and considers some implications for the promotional culture around global warming.

Original languageEnglish (US)
Title of host publicationThe Routledge Companion to Advertising and Promotional Culture
Subtitle of host publicationSecond Edition
PublisherTaylor and Francis
Number of pages12
ISBN (Electronic)9781000859171
ISBN (Print)9780367645106
StatePublished - Jan 1 2023
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)


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