FROM CRISIS TO OPPORTUNITY: Promoting Climate Change

Melissa Aronczyk

doi:10.4324/9781003124870-39

FROM CRISIS TO OPPORTUNITY: Promoting Climate Change

Melissa Aronczyk

School of Communication and Information, Journalism & Media Studies

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The urgency of the climate crisis demands immediate attention by a wide range of social and political actors. Increasingly, business leaders and companies have stepped forward to offer solutions to the climate crisis, following a popular corporate mantra of doing good while doing well. This article reviews how corporate participation in climate action has affected international climate governance and considers some implications for the promotional culture around global warming.

Original language	English (US)
Title of host publication	The Routledge Companion to Advertising and Promotional Culture
Subtitle of host publication	Second Edition
Publisher	Taylor and Francis
Pages	384-395
Number of pages	12
ISBN (Electronic)	9781000859171
ISBN (Print)	9780367645106
DOIs	https://doi.org/10.4324/9781003124870-39
State	Published - Jan 1 2023

All Science Journal Classification (ASJC) codes

General Economics, Econometrics and Finance
General Business, Management and Accounting

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10.4324/9781003124870-39

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FROM CRISIS TO OPPORTUNITY: Promoting Climate Change

Abstract

All Science Journal Classification (ASJC) codes

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