Purpose: This paper aims to present the use of social media to engage internally with employees and stakeholders, which is becoming a popular option of communication for many business, organizations and libraries. Design/methodology/approach: The popularity and importance of social media networks like Twitter, Facebook and Instagram cannot be ignored. Findings: The number of users on these networks continues to grow with 65 per cent of American adults using social networking sites (Perrin, 2015). Social implications: Social networking tools provide an ease of communication that allows for increased interaction and audience engagement. Originality/value: Many of the elements that make social networking platforms strong communication tools are now being used internally, allowing employees of these organizations and businesses to collaborate and connect with the same ease as with external audiences.
All Science Journal Classification (ASJC) codes
- Information Systems
- Library and Information Sciences