Health related content in prime-time television programming

Debra Byrd-Bredbenner, Mary Finckenor, Darlene Grasso

Research output: Contribution to journalArticle

32 Scopus citations


This study identified, content analyzed, and described the health-related content (HRC) presented in the top-ranked prime-time network programs for the age 2 to 11 year-old category. The results reveal that viewers see one HRC-containing scene approximately every four minutes. Foods and alcoholic beverages are frequently shown and consumed. Smoking, drug abuse, and promiscuous sex are relatively uncommon. In most scenes, the HRC is not directly related to the main point of the scene. The characters involved in HRC-containing scenes tend to be slender white men. In addition, many of the HRC-containing scenes portray negative health behaviors.

Original languageEnglish (US)
Pages (from-to)329-341
Number of pages13
JournalJournal of Health Communication
Issue number4
StatePublished - Jul 1 2003

All Science Journal Classification (ASJC) codes

  • Health(social science)
  • Communication
  • Public Health, Environmental and Occupational Health
  • Library and Information Sciences

Fingerprint Dive into the research topics of 'Health related content in prime-time television programming'. Together they form a unique fingerprint.

Cite this