"I know I'm a freierit, but ...": How a key cultural frame (en)genders a discourse of inequality

Linda Renée Bloch, Dafna Lemish

Research output: Contribution to journalArticlepeer-review

9 Scopus citations


This article investigates how a key frame of interaction establishes and reinforces gendered social relations within a given culture. It analyzes how the concept of the freier (roughly glossed as "sucker") is used in Israel, interpersonally and via the mass media, to demonstrate how gender is constructed through communication and inextricably bound to the specific cultural context in which it is located. this work exposes how the frame reinforces the underlying dynamics of gender inequality in society, examines the oppositional ways in which it is employed by women, and argues that its use in any form further entrenches the social bias. The article calls for analyses of discourse focusing on nondominant groups, within their specific cultural context, in order to examine the practical distribution of power in society.

Original languageEnglish (US)
Pages (from-to)38-55
Number of pages18
JournalJournal of Communication
Issue number1
StatePublished - Mar 2005
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Communication
  • Language and Linguistics
  • Linguistics and Language


Dive into the research topics of '"I know I'm a freierit, but ...": How a key cultural frame (en)genders a discourse of inequality'. Together they form a unique fingerprint.

Cite this