Abstract
In-store temperature controlled distribution channels (i.e., in-store cold chains) are a retailing critical factor to ensure the safety of food products. Our study seeks to understand the role that access to standardized knowledge, in-store cold chain practices, and the interaction of those two have on the integrity of in-store cold chains. We develop a model to assess the impact of knowledge in preventing in-store cold chain disruptions, introduce the concept of latent failure (i.e., a nonidentified failure that allows for the unexpected deterioration of products ahead of their expiration date), and use a knowledge-based perspective to conceptualize how disruptions in the cold chain affect the safety and quality of food sold at retailers. We analyze a primary dataset generated over two years of field observations in four socioeconomically distinct urban neighborhoods using a partial least squares path model. Implications are discussed.
Original language | English (US) |
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Pages (from-to) | 153-170 |
Number of pages | 18 |
Journal | Journal of Marketing Channels |
Volume | 24 |
Issue number | 3-4 |
DOIs | |
State | Published - Oct 2 2017 |
All Science Journal Classification (ASJC) codes
- Marketing
Keywords
- Argentina
- cold chain
- food safety
- food security
- in-store logistics
- retailing
- service failure
- urban environment