Inferring audience partisanship for youtube videos

Ingmar Weber, Venkata Rama Kiran Garimella, Erik Borra

Research output: Chapter in Book/Report/Conference proceedingConference contribution

9 Scopus citations

Abstract

Political campaigning and the corresponding advertisement money are increasingly moving online. Some analysts claim that the U.S. elections were partly won through a smart use of (i) targeted advertising and (ii) social media. But what type of information do politicized users consume online? And, the other way around, for a given content, e.g. a YouTube video, is it possible to predict its political audience? To address this latter question, we present a large scale study of anonymous YouTube video consumption of politicized users, where political orientation is derived from visits to "beacon pages", namely, political partisan blogs. Though our techniques are relevant for targeted political advertising, we believe that our findings are also of a wider interest.

Original languageEnglish (US)
Title of host publicationWWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web
PublisherAssociation for Computing Machinery
Pages43-44
Number of pages2
ISBN (Print)9781450320382
DOIs
StatePublished - 2013
Externally publishedYes
Event22nd International Conference on World Wide Web, WWW 2013 - Rio de Janeiro, Brazil
Duration: May 13 2013May 17 2013

Publication series

NameWWW 2013 Companion - Proceedings of the 22nd International Conference on World Wide Web

Other

Other22nd International Conference on World Wide Web, WWW 2013
Country/TerritoryBrazil
CityRio de Janeiro
Period5/13/135/17/13

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications

Keywords

  • Audience prediction
  • Partisan blogs
  • Political polarization
  • Youtube

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