Four articles considered among the Industrial Marketing Management citation classics developed frameworks that aimed to capture the factors contributing to the business performance of a firm. In this paper, we provide an overview of the developments in the field since their publication more than ten years ago and explore avenues for future research. First, we provide a retrospective on the original articles and provide a brief literature review regarding how the business performance research has evolved since then. Second, we identify potential research gaps and provide future research directions with respect to resources and capabilities that drive performance. Finally, we provide our perspective regarding other factors that could influence firm performance and other firm performance measures that should be considered by future research.
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