Abstract
There has been a growing interest in how follower firms can compete with industry leaders. This article documents the use of international strategies by some non-dominant firms to avoid direct competition with industry leaders. Twenty-five cases of international strategies used by non-dominant firms in a variety of industries were cluster analyzed to identify common strategies. Seven different strategies were identified together with their attendant firm characteristics, stage of industry internationalization, and underlying competitive logic.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 1-25 |
| Number of pages | 25 |
| Journal | Journal of International Business Studies |
| Volume | 17 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 1 1986 |
| Externally published | Yes |
All Science Journal Classification (ASJC) codes
- Business and International Management
- General Business, Management and Accounting
- Economics and Econometrics
- Strategy and Management
- Management of Technology and Innovation