It's the conversation, stupid! social media systems design for open innovation communities

Aldo De Moor, Mark Aakhus

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations


Open innovation is about crossing boundaries to create networked synergies in/across collaborative communities. Conversations are the lifeblood of communities, building the common ground of shared meanings, beliefs, interests, norms, goals, trust and social capital. A fundamental challenge for open innovation lies in the successful crafting of the social media systems supporting the community conversations. Innovation communities (which are not limited to business interests but also include public and civic organisations and communities) therefore need to continuously make sense of the conversation context of the tools they use. We provide a conceptual lens with which to examine this sociotechnical conversation context. We illustrate the use of this lens with a plausible scenario of open innovation in the societal stakeholder networks around climate change research.

Original languageEnglish (US)
Title of host publicationManaging Open Innovation Technologies
PublisherSpringer-Verlag Berlin Heidelberg
Number of pages17
ISBN (Electronic)9783642316500
ISBN (Print)3642316492, 9783642316494
StatePublished - Jun 1 2012

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)


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