Libraries and tumblr: A quantitative analysis

Research output: Contribution to journalArticlepeer-review

4 Scopus citations


Purpose – This study aimstodetermine how Tumblris being used by libraries and special collections/archives in the USA through quantitative analysis.Design/methodology/approach – Data on library Tumblr blogs were collected at three pointsduring a one-year period and included library type, start date, number of posts, average posts per day,type of post and other descriptive information.Findings – There is a growing library presence on the social media site Tumblr. The results showsadoption of the social media platform by multiple library types: academic, public, special collections/digital libraries, library organizations and other library/archives.Research limitations/implications – A major challenge is in the identifcation and discovery of alllibraries on Tumblr, especially as the number of Tumblr blogs created by libraries ofall types continuesto grow.Practical implications – Results of this analysis should prove useful for both libraries and specialcollections already using Tumblr as well as those interested in starting a presence on Tumblr. Theresults will assist librarians in determining if this is a social media tool that is useful and valuable, aswell as providing observations on best practices.Originality/value – Literature specifc to Tumblr is limited. This research paper provides a startingpoint for more research and analysis on the presence of libraries on Tumblr.

Original languageEnglish (US)
Pages (from-to)156-181
Number of pages26
JournalReference Services Review
Issue number2
StatePublished - Jun 8 2015

All Science Journal Classification (ASJC) codes

  • Library and Information Sciences


  • Libraries
  • Library and information networks
  • Library services


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