Purpose – This study aimstodetermine how Tumblris being used by libraries and special collections/archives in the USA through quantitative analysis.Design/methodology/approach – Data on library Tumblr blogs were collected at three pointsduring a one-year period and included library type, start date, number of posts, average posts per day,type of post and other descriptive information.Findings – There is a growing library presence on the social media site Tumblr. The results showsadoption of the social media platform by multiple library types: academic, public, special collections/digital libraries, library organizations and other library/archives.Research limitations/implications – A major challenge is in the identifcation and discovery of alllibraries on Tumblr, especially as the number of Tumblr blogs created by libraries ofall types continuesto grow.Practical implications – Results of this analysis should prove useful for both libraries and specialcollections already using Tumblr as well as those interested in starting a presence on Tumblr. Theresults will assist librarians in determining if this is a social media tool that is useful and valuable, aswell as providing observations on best practices.Originality/value – Literature specifc to Tumblr is limited. This research paper provides a startingpoint for more research and analysis on the presence of libraries on Tumblr.
All Science Journal Classification (ASJC) codes
- Library and Information Sciences
- Library and information networks
- Library services